Riley Scherer

Executive Producer for Tipalti's second annual, and first in person (hybrid) user conference - Tipalti Illuminate, this past September 13-15.

The virtual event hosted 3k+ registrants across 3 days, over 72 internal and external speakers, 32 sessions, 8 sponsors (over $80k in sponsorship revenue), and took place both online as well as in San Francisco and London.

Ancillary events took place in NYC and Chicago, a truly global event - as well as a team-wide effort. I feel incredibly proud to have launched this campaign with the Tipalti team.

As the EP of the event, I was responsible for the project plan, budgeting, executive presentations, design management, attendee experience, and sales enablement.

On Demand Videos | Recap | Promo Video

Connected Finance was Tipalti’s inaugural Spring Partner conference, a one-day, virtual event focused on the full procurement-to-pay process delivered in 30 minute Master Class sessions. The event featured five corporate partners, six sessions, 13 speakers. Exceeded registration goal of 500 to 820 – $3k total spend yielding 399 net new leads and a closed won opportunity exceeding $45k.

On organizing committee for Women in CSR San Francisco Chapter. Group of like-minded women that meet monthly for volunteering, networking, and education - focused on corporate social responsibility. My role includes: creating the google website, building a monthly newsletter, curating and sourcing speakers and programming for virtual/live workshops, generating conversations and resource sharing on our community platforms (slack, google group, linkedin).

Project manager for webinars for field marketing campaigns:

-Worked with partnership and customer marketing to source joint customers and thought leaders to provide joint value.

-Worked with marketing operations to ensure engagement and sales leads pre-/post-event were appropriately routed + received post-event email campaign triggers.

-Designed registration and landing page assets, as well as designs for social media and other digital collateral.

-Managed operations during rehearsal and live session, providing technical support to speakers and attendees.

-Post-event webinar editing and posting on play-back platform.

Provided consulting services to non-profit, Reading Works Detroit, for a strategy, logistics, and communications plan for turning their annual live event to virtual.

-Goal outlining and attendee mapping

-Project timeline and tracking

-Design basic social media card templates for posting updates and new speakers

-Outlined schedule and copy for social media and newsletter calendar

-Provided recommendations on best in class digital event platforms

-Drafted sponsorship deck and template for contracts/agreements.

The Sustainable Brands Innovation Open is an annual business plan competition for mission-driven startups and entrepreneurs held every year at the flagship SB event. 2018 was the seventh year of the competition, and the second that I managed.

Managed: landing page design, marketing plan, judging platform, sponsors, startup community partners, judges, onsite point of contact for exhibiting and participating finalists, and hosting the live final presentation.

The Sustainable Brands Innovation Open is an annual business plan competition for mission-driven startups and entrepreneurs held every year at the flagship SB event. 2017 was the sixth year of the competition, and the second that I managed.

Managed: landing page design, marketing plan, judging platform, sponsors, startup community partners, judges, onsite point of contact for exhibiting and participating finalists, and hosting the live final presentation.

Senior Project Manager for webinar production at Sustainable Brands, hosting an average of two webinars per month. Working from start to finish with digital sponsors to produce webinars highlighting their thought leadership. Brands included range from non-profits, SME, to enterprise brands such as UPS, Keurig Dr. Pepper, P&G, Dow Chemical Company.

Scheduling, content creation, speaker sourcing and rehearsals, facilitation of webinar, moderator, editing, posting, marketing, producing impact reports for reach of webinar.

For the annual Sustainable Brands conference, I produced an updated and interactive microsite hosting all relevant resources for exhibitors and sponsors to amplify their engagement at the event. I worked within our wordpress site to create the design and features, and produced a training webinar onboarding exhibitors.

Project owner for the Activation Hub (expo) for Sustainable Brands 2018 Vancouver event.

Made up of over 100 exhibitors, over 4 days, the Activation Hub was the main place for attendees to network with each other and exhibitors. Thought leadership and collaboration took place in the form of ‘Innovation Labs’, daily solution based collaboration workshops with sustainability/CSR thought leaders and attendees. Findings were presented in the final keynote.

Managed: expo floor design, all expo engagement (Innovation Labs), vendor management, load in/load out, staffing, event app, sponsorship management, booth design, and brand engagement consult.

Project owner for the Activation Hub (expo) for Sustainable Brands 2017 Detroit event.

Made up of over 90 exhibitors, across 2 floors and 3 rooms, the Activation Hub was the main place for attendees to network with each other and exhibitors. Thought leadership and collaboration took place in the form of ‘Innovation Labs’, daily solution based collaboration workshops with sustainability/CSR thought leaders and attendees. Findings were presented in the final keynote.

Managed: expo floor design, all expo engagement (Innovation Labs), vendor management, load in/load out, staffing, event app, sponsorship management, booth design, and brand engagement consult.

Examples of design brief for tradeshow RFPs for builds and branding. Tweaked for each event size, audience, location, lead gen goals.

Project manager for Segment’s participation in the 2019 Big Data London conference in London, with over 5,000 attendees over two days.

Booth design and build, sourcing and main contact for local vendor and event managers, engagement design, swag sourcing, marketing in app and pre-event communications, onboarded team for participation, load in/out, lead management and routing.

Project manager for Segment’s 4x4m booth at the 2019 Web Summit event in Lisbon, Portugal. The event hosted 50k+ attendees over 4 days.

Booth design and build, sourcing and main contact for vendor and event managers, engagement design, swag sourcing, marketing in app and pre-event communications, onboarded team for participation, load in/out, lead management and routing.

Project manager for Segment’s participation in the 2019 RISE conference in Hong Kong, with over 7,000 attendees over 3 days.

Booth design and build, sourcing and main contact for local vendor and event managers, engagement design, swag sourcing, marketing in app and pre-event communications, onboarded team for participation, load in/out, lead management and routing.

Project manager for Segment’s 10’x10’ booth at the Mobile Apps Unlocked (MAU) 2019 event in Las Vegas, NV. MAU is Grow.co’s flagship summit for user acquisition and retention professionals and brands, hosting over 2,200 attendees over 2 days.

Booth design and build, sourcing and main contact for vendor and event managers, engagement design, swag sourcing, marketing in app and pre-event communications, onboarded team for participation, load in/out, lead management and routing.