About

I’m Riley Scherer, a marketing and events professional based out of Buffalo NY.

Highly collaborative, strategic and detail-focused marketer and project manager with over nine years of field and brand marketing, people management, B2B demand generation, and partnership experience. Focused on embedding corporate social responsibility into my professional life, I am an adaptable, driven, and resourceful professional with a performance history that speaks to a customer-first mindset, understanding of driving value for sales organizations, a knack for cross-functional project management and performance-driven approach to initiatives.

Forever curious, I am an extreme extrovert (fan of forced/team bonding), passionate about teamwork and championing those in my communities, and obsessed with innovation and creativity within purposeful companies.

Passions include: Community engagement, sustainability in fashion, conscious consumerism advocacy, political affairs, experiencing different cultures, beer and running.

My favorite UN Sustainable Development Goal is #12: Ensure sustainable consumption and production patterns.

Testimonials

“[The] most effective ABM and event organizer I have EVER worked with” - Clayton Samaniego, Sales Director at Fairmarkit

“Riley is an absolute rockstar who consistently shines in every role she takes on. Her ability to build and scale processes is truly remarkable, showcasing her strategic abilities…[and her] unique talent for fostering strong cross-functional relationships has been a driving force behind program success” - Melissa Chery, Director of Demand Generation at Fairmarkit

“Riley's unique skillset is inclusive of brand marketing, growth marketing and sales enablement which makes her an absolute powerhouse team member to work alongside. She never fails to succeed and is always the first to volunteer for a challenging project, especially if it means she can learn a new skill.” - Nicole Nearhood, Associate Product Marketing Manager, Partnerships at Segment

“Watching [Riley] navigate difficult situations gracefully had an immensely positive impact on the culture of our company and increased the value we bring to our clients and all stakeholders.” - Tamay Kiper, Director, McDonough Innovation

“Any organization would be lucky to have [Riley] on their team.” - Sally Phillips Paridis, Founder at CoClear, Inc.

“What impresses me most about Riley isn’t just her authentic interest in the success of others, or her poise under pressure; it’s her business savvy in managing client relationships” - Tyler Wagner, Founder & CEO at CareCanvas

“Her ability to juggle many different moving parts, adapt, and come away with the best possible result is a skill that's hard to find in most people” - Kevin White, Head of Growth Marketing at Segment

“[Riley] was an incredible thought partner to start building a long-term, systems-oriented vision for what CSR can look like in the future. Segment is a better (and greener) place thanks to her contributions” - Julian Gutierrez, Program Manager, Culture & Social Impact at Segment

“Before she joined Segment, I had been working very hard to bring organization and process stability to the Field Events team, and I wouldn't have been able to do it without her. She measured impact, managed the team beyond her JD, and was a great cross-functional team member to everyone, especially Design.” - Kyna Diggs, Lead Designer, Brand Design team at Cloudflare, Inc.